Search Engine Optimization, or SEO as it’s commonly known as is the method used to increase a website’s ranking on search engine results pages (SERPs) such as Google, Bing, Yahoo, and more.
Why SEO is important is quite evident when you realize that Google accounted for 90% of all web search volume in 2021. Yikes!
Not only that, but 61% of marketers say that improving SEO is their top marketing priority. Let’s read on to see why SEO is important for business, and how you can use it to improve your rankings and thus, your revenue.
Why SEO Is Important for Revenue
53% of consumers do research online before making any kind of purchase. This is quite important for all business owners and marketers to know because your SEO rankings are related to your sales revenue. This is why SEO is important.
No matter what kind of business you are in, retail or real estate, your company will need to focus its efforts on increasing Google search rankings.
Not only do you have to be pumping out new content regularly, but also add in images of high quality, do a lot of keyword research, and use the power of social media to your advantage.
It could be a full-time job to get your website on the first pages of Google. If you don’t have that much time to spend on SEO and SERP research, then outsourcing it is also a great idea. So long as you don’t ignore this crucial aspect of your business’ health.
For example, if your niche is real estate or property management, there are many experts on property management SEO that you could hire.
Why Local SEO Is Important
Not only is SEO in general important, but local SEO is even more so. This is especially true if you have a retail location or a physical store to advertise.
Consider this statistic. 72% of consumers who searched on Google visited a store within a five-mile radius.
This shows that consumers are proactively going online to search for something right before they need it. For example, they might search for an ice cream shop and then go to the one that showed up on Google first and is closest to them.
You can use local SEO rankings to your advantage by keeping your listing on Google Maps accurate and filled with up-to-date images, and prices.
You don’t want your customers to miss out on your products because you didn’t make such a simple tweak.
No Matter the Business, SEO Is Important
Every consumer expects that the business they are interacting with will have a solid and attractive presence online. This is a given nowadays, and you, as a business owner, have to keep up with the times.
This is why SEO is important.
But if SEO seems like too much work, or is too technical for you, you can always outsource it to Local SEO expert. But don’t delay making your website SEO-friendly. It should be your top priority.
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