While it may take a little bit longer to successfully pull off, building up your audience with content – rather than paid advertising – can pay off significantly more, especially if you understand how to build your audience with content AND how to leverage the influence that you will undoubtedly create.
Here are six steps to help you do exactly that!
Figure out what to write about
The most important thing you can do when looking to create content specifically to build an audience is to figure out what that audience wants – what they really, really want – and then to create that kind of content in specific. Most folks try a different approach, creating content with a willy-nilly kind of style, and then wonder why they never have success. Figure out what your audience will see and give that to them and you’ll find it almost impossible to fail.
Stand above the rest of the crowd
Because it is so easy to publish content on the web today everyone is doing – and that means there’s going to be plenty of noise and plenty of clutter you have to rise above to get noticed. Controversy is powerfully effective at helping you do exactly that, as he is picking industry icon or titan and “inciting a fight” with them. It has to be strategic, but this kind of approach can catapult you to relevancy almost overnight.
Build a savvy audience
The next step you’ll need to take is finding an audience that you can connect with – an audience that has the kind of numbers that can prove to be financially relevant for you to when you have to convert them to paying custom – and then start to court them in any and every way you are able to. Social media makes this really easy, but there are other pockets of people you’ll want to connect with online and off as well really effective.
Connection on a daily basis
It’s always a good idea to create enough content for the next 30 days before you send a single message out to your audience, as you’ll want to reach out to your market at least once every day to build the kind of affinity you need to generate real influence. Steady and consistent postings are going to make all the difference when you want to succeed today, especially when it comes to content marketing.
Diversify your approach
After you have worked to build up your own audience you want to start branching out and attracting the audiences of those that have already collected plenty of people to connect with. Guest blogging, “ghost posts”, joint ventures, and other approaches will help you diversify your connection with your market and that’s going to really help to put you over the top.
Monetize, monetize, monetize
At the end of the day, the biggest crowd and the highest amount of followers isn’t going to amount to anything if you aren’t able to monetize your commute, monetize your crowd, and build a business based off of the influence and affinity that you have created with them.
Take advantage of all these tips and tricks to help you build up your audience with content and you’ll be good to go!
About the Author
Morris Edwards is a content writer at companyregistrationinsingapore.com.sg, he writes different topics like FinTechStartups in Singapore and Top 10 must know facts about Mobile App Security and all topics related to Business, Tech and Company Registration in Singapore.